The Business Of Style
Social media, such as blogs, microblogs, podcasts, photo and video Global Market Bulletin websites have all become increasingly essential to fashion public relations. The interactive nature of these platforms allows practitioners to engage and talk with the basic public in real-time, and tailor their clients' model or campaign messages to the audience. With running a blog platforms corresponding to Instagram, Tumblr, WordPress, Squarespace, and different sharing websites, bloggers have emerged as professional trend commentators, shaping brands and having a fantastic impact on what's ‘on trend’. Many trend manufacturers have revealed adverts that had been provocative and sexy to attract customers’ attention. British high fashion brand, Jimmy Choo, was blamed for having sexism in its advert which featured a female British model wearing the brand's boots. In this two-minute ad, men whistle at a mannequin, walking on the street with red, sleeveless mini costume. Fashion tre